Purpose Brands 414

Digital Advertising Intern (Spring 2027)

Internship - Fayetteville, AR - Internship

Digital Advertising Intern — Spring 2027

About Us

Purpose Brands 414 (PB414) is a faith-based nonprofit organization that creates and stewards redemptive initiatives where people experience dignity, hope, and the love of Jesus.

Through initiatives that currently include Beautiful Lives Thrift Boutique, Bold Lives Men's Thrift, and Thrift Out, we create ministry opportunities that meet tangible needs, restore communities, develop leaders, and faithfully steward resources for lasting Kingdom impact.

Our vision is to see every person flourish in relationship with Jesus.

Internship Overview

  • This internship offers a reciprocal opportunity designed to provide hands-on experience for the student while contributing meaningfully to the mission of PB414 by managing our Google Ads account, supporting Google Ad Grants compliance, creating and optimizing advertising campaigns, and contributing insights and data to our Marketing Performance Dashboard.
  • This experience is ideal for a student pursuing Marketing, Advertising, Business, Communications, Data Analytics, or a related field who is interested in a career in digital advertising or marketing analytics. Strong attention to detail, analytical thinking, and a willingness to learn are essential. Prior experience using Google Ads, with a basic understanding of campaign setup, ad targeting, and performance tracking is required.
  • Location: Mostly remote, with the ability to meet locally once a week. Interns must have access to their own laptop.
  • Schedule and time commitment:
    • 10 hours per week
    • Flexible schedule, with regular account monitoring throughout the week
    • Start date: Beginning of the January 2027 semester; exact dates coordinated upon acceptance of offer
  • Reports to: Marketing Director

Key Responsibilities

  • Oversee the day-to-day management of PB414’s Google Ads account under the guidance of the Marketing Director.
  • Stay informed about Google Ads and Google Ad Grants policies and conduct regular account reviews to maintain compliance.
  • Monitor account health, policy notifications, and conversion tracking; address routine issues and communicate concerns to the Marketing Director.
  • Collaborate with the Marketing Director to develop campaign goals that support PB414’s brands, initiatives, and mission.
  • Research keywords, write compelling ad copy, and create and launch campaigns that connect relevant audiences with opportunities to shop, donate, volunteer, and engage.
  • Monitor and optimize campaigns by refining keywords, search terms, geographic targeting, ad copy, bidding strategies, and budget allocation.
  • Gather and analyze advertising performance data, including impressions, clicks, click-through rate, conversions, conversion rate, and grant budget utilization.
  • Accurately enter relevant data into the organization’s Marketing Performance Dashboard on an agreed reporting schedule.
  • Identify trends and share clear insights and recommendations to improve advertising effectiveness.
  • Document campaign changes, maintain a compliance checklist, and prepare an end-of-semester summary and handoff to support continued account management.

What You’ll Gain

Interns at Purpose Brands 414 have the opportunity to grow both personally and professionally. These learning goals can be tailored to your interests and career path:

  • Hands-on experience managing a nonprofit Google Ads account and maintaining Google Ad Grants compliance
  • Practical skills in keyword research, advertising copywriting, campaign creation, and performance optimization
  • Experience with conversion tracking and interpreting digital advertising metrics
  • Skills in dashboard reporting and translating campaign data into actionable marketing recommendations
  • Mentorship from the Marketing Director and exposure to advertising strategy across multiple brands
  • Opportunities to lead and take ownership of projects in a supportive, mentoring environment
  • Practice critical thinking and problem-solving skills
  • Explore spiritual formation and personal development.
  • Practice professional communication across departments and teams
  • Exposure to an EOS-run workplace (Entrepreneurial Operating System)
  • Working in a values-driven, redemptive organization focused on mission, impact, and sustainability
  • Receive all benefits of PB414 volunteers
Apply: Digital Advertising Intern (Spring 2027)
* Required fields
First name*
Last name*
Email address*
Location
Phone number*
Resume*

Attach resume or Paste resume

Attach resume as .pdf, .doc, .docx, .odt, .txt, or .rtf (limit 5MB) or paste resume

Paste your resume here or attach resume file

Cover Letter
Who referred you to this position? Enter their first and last name here.
Do you have a valid driver’s license?*
What’s your citizenship / employment eligibility?*
Earliest start date?*
WHAT SCHOOL DO YOU ATTEND AND WHAT IS YOUR CURRENT GRADE LEVEL OR YEAR?*
IN WHAT SEMESTER WOULD YOU LIKE TO COMPLETE AN INTERNSHIP?*
MAJOR/AREA OF STUDY*
EXPECTED GRADUATION DATE*
DOES YOUR SCHOOL REQUIRE COMPLETION OF AN INTERNSHIP FOR CREDIT?*
IF YES, WHAT ARE THE REQUIREMENTS OF YOUR INTERNSHIP PROGRAM? (E.G. MINIMUM HOURS, SPECIFIC DUTIES, EVALUTATIONS, ETC.)
WHAT IS YOUR AVAILABILITY AND HOW MANY HOURS PER WEEK WOULD YOU LIKE TO INTERN*
I understand that this is an unpaid internship and that I will be gaining hands-on experience as well as all benefits currently provided to a volunteer at Purpose Brands 414/Beautiful Lives Thrift Boutique/Thrift Out.*
WHY ARE YOU INTERESTED IN INTERNING WITH PURPOSE BRANDS 414?*
WHAT ARE YOUR TOP STRENGTHS, AND HOW DO YOU THINK THEY MAKE YOU A GOOD CANDIDATE FOR THIS INTERNSHIP?*
HOW DID YOU HEAR ABOUT THIS INTERNSHIP?*
Please provide two references:

Professional Reference: Someone who knows you through work, school, or volunteer experience and can speak to your performance and skills.

Character Reference: Someone who knows you personally and can speak to your character and integrity.

For each reference, include their name, phone number, and email address.

We may contact references early in the application process, so make sure they know to expect a call or email from us.*
IS THERE ANYTHING ELSE YOU'D LIKE US TO KNOW ABOUT YOU?
DO YOU HAVE ANY QUESTIONS FOR US?
Please review Purpose Brands 414's Core Values:

Growth: Cultivating a spirit of continuous development and learning, sustaining progress and multiplying opportunities. Together, we develop, we sustain, we multiply. /// We train and develop team and volunteers. We build to last. We sustain a humble and learning workplace. We seek to expand our capacity, scope, and impact. We improve the practical and spiritual condition of others.

Trust: Foster collaboration, build meaningful relationships, and establish genuine connections. Together, we collaborate, we relate, we connect. /// We foster a better together mindset. We cultivate relationships. We are trustworthy. We care. We practice honesty and integrity.

Honor: Extend grace by demonstrating unconditional positive regard, dignify every interaction, and elevate the worth of each individual. Together, we give grace, we dignify, we elevate. /// We empower positive change while giving grace. We practice UPR and positive intent. We impart dignity. We elevate through active listening. We practice hospitality.

Servanthood: Adopt a humble and selfless heart posture towards others, influence without expecting personal gain or recognition in return, making a positive impact through genuine service. Together, we love, we influence, we are humble. /// We practice servant leadership. We are others focused. We serve without expecting personal gain. We anticipate needs and take initiative. We foster resilience through servanthood.

Excellence: We value excellence in our craft and hold ourselves accountable to the best of our abilities. Together, we are effective, we steward, and we take ownership. /// We communicate and coordinate to champion effectiveness. We steward ourselves, others, and our resources. We cultivate an ownership mindset. We hold ourselves accountable. We do our best.*
Please review Purpose Brands 414's Statement of Faith:
Volunteers and Interns are not required to share these beliefs but are asked to respect them while representing Purpose Brands 414.

There is one God, eternally existing in three co-equal Persons: God the Father, God the
Son, and God the Holy Spirit (Romans 8; Ephesians 1:13-14).

God, out of love for His children, sent His son Jesus Christ to show us how to live; He died
for our sins, and rose from the dead (1 Corinthians 15:1-8).

The Bible is the inspired Word of God and is the final authority in life and doctrine (2
Timothy 3:16).

Salvation is a free gift of God. The death of Christ on the cross is the only
sufficient payment for our sins. All have sinned, but all can be saved. This salvation is
available for any who put their trust in Christ as Savior (Romans 3:23, 6:23; John 3:16).

Those trusting Christ should repent of sin, confess that Jesus is Lord, and be reconciled
with God (Romans 10:9).

Jesus powerfully brought the Kingdom of God on earth through His life, death, and
resurrection; and His Church is called to co-labor with Him to advance His Kingdom
(Matthew 4:17; Hebrews 12:28; Matthew 28:18-20).

The victorious, redemptive work of Christ on the cross provides holistic freedom from the
power of the enemy (Colossians 1:13-23; Isaiah 53:3-12).

The Church is the body of Christ on earth, empowered by the Holy Spirit to continue the
task of reaching the lost and discipling the saved, helping them become fully devoted
followers of Christ (Acts 1:4-8, 2:4; Ephesians 4:1-16).

The government and peace of God are ever-increasing through King Jesus (Isaiah 9:7).

Christ will one day return and reign forever with His overcoming bride - the Church (1
Thessalonians 4:13-18).

When we die, we will either be eternally separated from God by sin or eternally with God
through faith in Jesus Christ (John 3:16; John 14:1-3; Revelation 20:10, 15).*
Human Check*