Purpose Brands 414

Content Creator (Bold Lives Men's Thrift)

Marketing - Rogers, AR - Part Time

Position Title: Content Creator 
Reports to: Social Media Lead
Position Structure: Part-Time (10-12 Hours)
Initiative: Bold Lives Men’s Thrift
Location: Hybrid/Remote/in store
Compensation: $15-$19

About Purpose Brands 414 (PB414)

Purpose Brands 414 is the umbrella organization for several redemptive, marketplace-driven initiatives including Beautiful Lives Thrift Boutique, Bold Lives Men’s Thrift (launching in 2026), and Thrift Out. PB414 amplifies collective impact, purpose, and provision by cultivating a redemptive ecosystem where spiritual formation and business innovation come together to restore what’s broken and steward communities well.

About Bold Lives Men’s Thrift

Bold Lives is a men’s thrift store created to honor men, meet them where they are, and equip them for what’s next. Through elevated, affordable thrift and intentional spiritual development, Bold Lives equips men with confidence they can wear and strength they can stand in as they move forward with dignity and purpose.

Position Summary

The Content Creator is responsible for bringing the Bold Lives Men’s Thrift brand to life through engaging, relevant, and mission-aligned social media content. This role serves as a primary storyteller for Bold Lives across social platforms, capturing the people, products, stories, and moments that communicate who we are and why Bold Lives exists.

The Content Creator will become a visible and trusted presence for Bold Lives online—showcasing elevated men’s thrift, celebrating the men in our community, and communicating the deeper mission behind the work. This role blends creativity, strategy, and storytelling to create compelling content that builds community, increases engagement, grows our audience, and invites people to become part of the Bold Lives mission.

This is a hybrid role requiring both in-person content creation and remote editing, writing, some planning, and posting.

Primary Responsibilities

Responsibilities include but are not limited to the following:

  • Create engaging social media content for Bold Lives’ unified Instagram, Facebook, and soon to be TikTok, platforms representing the brand well.
  • Develop creative ideas for Instagram Reels, Stories, and other short-form video content that reflect the Bold Lives brand and mission.
  • Be responsible for growing the Instagram accounts following, continue to grow an awareness of the brand and help launch and implement a Bold Lives Tiktok for the first time.
  • Stay current on social media trends, audio, features, and platform updates and creatively apply them to Bold Lives content.
  • Capture content regularly at the Bold Lives location including product, team, customers, volunteers, and store experiences.
  • Cover key events and special moments such as the Soft & Grand Openings, Ribbon Cutting, and any future events.
  • Film, edit, and produce high-quality Images, Reels, and Stories using tools such as CapCut, VSCO, Instagram editing tools, or similar platforms.
  • Write engaging captions that align with Bold Lives’ brand voice and encourage community interaction and engagement.
  • Create Instagram Stories that provide daily connection points with the Bold Lives community.
  • Collaborate closely with the Social Media Lead to execute content strategy and campaign initiatives.
  • Monitor and manage content assignments and timelines through the Asana project management system and or Basecamp.
  • Upload, and maintain photo and video libraries in Dropbox.
  • Build relationships with store team members and volunteers to help them feel comfortable participating in content.
  • Confidently direct team members, volunteers, or customers when capturing photos and videos.
  • Maintain visual and brand consistency across all content.

Qualifications

  • Strong alignment with and commitment to the Purpose Brands 414 mission, vision, core values, and statement of faith.
  • Experience with Instagram and Facebook, and Tiktok.
  • Strong visual storytelling skills and an eye for style, aesthetics, and brand alignment.
  • Creative thinker with the ability to generate fresh content ideas consistently.
  • Comfortable being on camera and serving as a recognizable voice and presence for the brand.
  • Strong written and verbal communication skills.
  • Availability to cover occasional evenings and weekends for special events
  • Strong attention to detail 
  • Self-motivated and driven 
  • Ability to organize and cover multiple projects at once
  • Ability to receive feedback, adapt quickly, and collaborate within a creative team.
  • Strong organizational skills and ability to manage multiple projects and deadlines.
  • Basic photo and video editing skills (CapCut, VSCO, Instagram Reels tools, etc.).
  • Travel to local store locations will be required to capture content; reliable transportation is necessary. Please note that mileage is not reimbursed.

Benefits

  • Flexible time-off: Holidays that are observed by PB414, Sundays off, PTO reward with tenure
  • Work anniversary recognition: Annual gifts to celebrate each year of service
  • Sabbatical benefit: 5-day paid sabbatical at 1.5x pay for every 7 consecutive years of service with PB414
  • Team member discount: 50% discount with a maximum of $10 per item on purchases across PB414 Initiatives. 
  • Well-being support: Access to certified counseling services through The Joshua Center
  • Professional development: Ongoing investment in personal, professional, leadership, and spiritual growth
  • Purpose-driven work: Opportunity to serve within an EOS run, Kingdom-minded marketplace ministry alongside a dedicated, mission-driven team

The position description may not encompass all assigned responsibilities and is subject to change. The description shared within this document encompasses a present knowledge of what the needs will be and will include.

Apply: Content Creator (Bold Lives Men's Thrift)
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Please review Purpose Brands 414's Core Values:

Growth: Cultivating a spirit of continuous development and learning, sustaining progress and multiplying opportunities. Together, we develop, we sustain, we multiply. /// We train and develop team and volunteers. We build to last. We sustain a humble and learning workplace. We seek to expand our capacity, scope, and impact. We improve the practical and spiritual condition of others.

Trust: Foster collaboration, build meaningful relationships, and establish genuine connections. Together, we collaborate, we relate, we connect. /// We foster a better together mindset. We cultivate relationships. We are trustworthy. We care. We practice honesty and integrity.

Honor: Extend grace by demonstrating unconditional positive regard, dignify every interaction, and elevate the worth of each individual. Together, we give grace, we dignify, we elevate. /// We empower positive change while giving grace. We practice UPR and positive intent. We impart dignity. We elevate through active listening. We practice hospitality.

Servanthood: Adopt a humble and selfless heart posture towards others, influence without expecting personal gain or recognition in return, making a positive impact through genuine service. Together, we love, we influence, we are humble. /// We practice servant leadership. We are others focused. We serve without expecting personal gain. We anticipate needs and take initiative. We foster resilience through servanthood.

Excellence: We value excellence in our craft and hold ourselves accountable to the best of our abilities. Together, we are effective, we steward, and we take ownership. /// We communicate and coordinate to champion effectiveness. We steward ourselves, others, and our resources. We cultivate an ownership mindset. We hold ourselves accountable. We do our best.*
Please review Purpose Brands 414's Statement of Faith:

There is one God, eternally existing in three co-equal Persons: God the Father, God the
Son, and God the Holy Spirit (Romans 8; Ephesians 1:13-14).

God, out of love for His children, sent His son Jesus Christ to show us how to live; He died
for our sins, and rose from the dead (1 Corinthians 15:1-8).

The Bible is the inspired Word of God and is the final authority in life and doctrine (2
Timothy 3:16).

Salvation is a free gift of God. The death of Christ on the cross is the only
sufficient payment for our sins. All have sinned, but all can be saved. This salvation is
available for any who put their trust in Christ as Savior (Romans 3:23, 6:23; John 3:16).

Those trusting Christ should repent of sin, confess that Jesus is Lord, and be reconciled
with God (Romans 10:9).

Jesus powerfully brought the Kingdom of God on earth through His life, death, and
resurrection; and His Church is called to co-labor with Him to advance His Kingdom
(Matthew 4:17; Hebrews 12:28; Matthew 28:18-20).

The victorious, redemptive work of Christ on the cross provides holistic freedom from the
power of the enemy (Colossians 1:13-23; Isaiah 53:3-12).

The Church is the body of Christ on earth, empowered by the Holy Spirit to continue the
task of reaching the lost and discipling the saved, helping them become fully devoted
followers of Christ (Acts 1:4-8, 2:4; Ephesians 4:1-16).

The government and peace of God are ever-increasing through King Jesus (Isaiah 9:7).

Christ will one day return and reign forever with His overcoming bride - the Church (1
Thessalonians 4:13-18).

When we die, we will either be eternally separated from God by sin or eternally with God
through faith in Jesus Christ (John 3:16; John 14:1-3; Revelation 20:10, 15).*
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By checking the box below, I testify the information I have provided in this application is accurate and complete. I give Purpose Brands 414 permission to contact previous employers, conduct reference checks, and background checks as is required to verify the information I have provided is correct and inquire about my fitness for the roles and responsibilities of the position. I understand falsifying information on this application is grounds for disqualification or dismissal from employment. I understand Purpose Brands 414 is a Christian non-profit organization and will inquire about my faith as it relates to my consideration for employment by Purpose Brands 414 throughout the interview and reference checks process.*
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