Marketing Analytics Intern (Summer & Fall)
Marketing Analytics Intern
About Us
Purpose Brands 414 is a 501(c)(3) nonprofit parent organization created to launch and steward redemptive, purpose-driven marketplace initiatives. Our brands include:
- Beautiful Lives Thrift Boutique in Bentonville, Fayetteville, and Siloam Springs
- Thrift Out Springdale
- Bold Lives Men’s Thrift, launching 2026
We are committed to operating with multiple bottom lines, advancing the Kingdom of God, and building a values-focused community through every initiative.
Internship Overview
This internship offers a reciprocal opportunity designed to provide hands-on experience for the student while contributing meaningfully to the mission of PB414 by supporting the tracking, analysis, and optimization of marketing efforts across all channels.
This role will play a key part in helping the Marketing team make data-informed decisions by analyzing campaign performance, identifying trends, and maintaining organized reporting systems.
This experience is ideal for someone who:
- Is currently pursuing a degree in Marketing, Business, Data Analytics, or a related field
- Has strong analytical and critical thinking skills
- Is highly detail-oriented and enjoys working with data and spreadsheets
- Has experience with or willingness to learn Google Sheets (formulas, organization, basic data analysis)
- Has a passion for marketing, strategy, and understanding consumer behavior
- Has strong verbal and written communication skills
- Can take initiative and work both independently and collaboratively
- Has access to their own laptop for assignments
Location: Mostly remote, with the ability to meet at a coffee shop once a week.
Schedule and Time Commitment
- 10 hours/week
- Flexible schedule
- Start date: TBD on acceptance of offer
- We are currently accepting applications for both Summer and Fall internship terms. Please indicate your preferred session in your application.
- Reports to: Marketing Director
This role is best suited for someone who is comfortable working independently, managing their time effectively, and taking ownership of ongoing projects with minimal supervision.
Key Responsibilities
- Track and analyze performance across marketing channels, including social media, email campaigns, and SMS campaigns
- Build and maintain a centralized marketing analytics dashboard in Google Sheets to document campaign performance over time
- Collect and interpret data from in-store people counters to evaluate foot traffic in relation to marketing efforts
- Identify trends, patterns, and insights to help determine what strategies are effective and where improvements can be made
- Support the Marketing Director in evaluating campaign success and making data-informed recommendations for future initiatives
- Ensure accuracy and consistency in data entry, reporting, and documentation
- Assist in creating clear, digestible reports and summaries for internal team use
- Continuously improve tracking systems and processes for better efficiency and clarity
What You’ll Gain
Interns at Purpose Brands 414 have the opportunity to grow both personally and professionally. These learning goals can be tailored to your interests and career path:
- Hands-on experience analyzing real marketing campaigns and contributing to strategic decision-making
- Mentorship and collaboration with the Marketing Director, gaining insight into marketing strategy, campaign evaluation, and performance optimization
- Practical skills in marketing analytics, data organization, and reporting systems
- Experience building and managing a comprehensive analytics dashboard used for real business decisions
- Exposure to multi-channel marketing, including social, email, SMS, and in-store traffic analysis
- Opportunities to take ownership of systems and processes in a supportive, mentoring environment
- Practice critical thinking and problem-solving skills
- Explore spiritual formation and personal development through provided e-courses, including Theology of Work and Metron Manager
- Practice professional communication across departments and teams
- Exposure to an EOS-run workplace (Entrepreneurial Operating System)
- Experience working in a values-driven, redemptive organization focused on mission, impact, and sustainability
- Receive all benefits of PB414 volunteers, including shopping perks and in-store credit